Case study · Cleaning company · Pinecrest, Miami

Zero calls in six months. Then the engine turned on.

Pinecrest Clean Co is a residential cleaning company in Pinecrest, Miami. Before Uprise, their Google profile had not produced a single phone call in six months. This is what the first month looked like.

23leads in month one, the first 23 ever tracked
11call taps, 5 of them straight from an ad
$1,040booked in month one, 5 jobs at a $260 average

Before

Invisible, untracked, unbookable.

A site that could not be found, a Google Business Profile logging zero calls, and no way to know where any inquiry came from. Nothing was broken loudly. It was all just quietly producing nothing.

The build

One connected system, not one fix.

New website on their own domain. A Meta lead campaign at $15 a day. Tap-to-call tracking, so every phone tap counts even when the visitor never fills a form. Source attribution on every lead, a review engine that asks after every finished job, and a live dashboard the owner checks from his phone.

WebsiteMeta adsCall trackingReview engineOwner dashboard

The receipts

Straight from the live dashboard.

These are screenshots of the client's real dashboard, captured today. Not a deck, not a mockup.

pinecrestcleanco.com · owner dashboard
Pinecrest Clean Co live dashboard: 11 call taps with 5 from ads, 23 new leads this month, 11 calls, 5 jobs won, 22 percent of leads became jobs
The month in one card: 23 leads, 11 calls, 5 jobs, and a Google profile that got 0 calls in the 6 months before.
pinecrestcleanco.com · money
Pinecrest Clean Co money panel: $1,040 brought in this month at a $260 average job
$1,040 brought in this month. $260 average job. Every dollar tied to a tracked lead.
pinecrestcleanco.com · lead sources
Pinecrest Clean Co 30-day leads and calls trend with lead sources: 13 from an ad, 7 from text message, 3 from the website
Where the leads actually come from: 13 from ads, 7 from texts, 3 from the site. No guessing.

On the ad side

$296.95 in, 14 website leads out.

The Meta campaign runs at $15 a day and has produced 14 website leads at $21.21 each, on top of the calls and texts the ads drive directly. This engagement is live and in its first months, published with the client's permission.

$21.21cost per website lead, campaign lifetime
$296.95total spent at a $15 daily budget
4,753people reached, 6,707 impressions

Numbers pulled from the live Meta ad account. They move daily, that is the point.

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